CAMPAIGN PLANNING

I have trained and coached hundreds of leaders around the country, enabling them to take on challenges that seemed insurmountable. Our successes include:

- the conversion of traffic lanes to bike lanes over transportation department opposition

- an ambitious sales tax increase that raised a half billion dollars for safer streets

- $40 million in subsidies to help low-income people buy e-bikes.

What success do you seek? Using a framework developed by the Midwest Academy and refined over decades of practice, I will work with you to develop a winning campaign strategy to achieve your goals. My support is comprehensive:

- Short-, medium-, and long-term goal setting for the campaign and your organization

- Identifying your key targets and power-mapping the paths to reach them

- Coalition-building, bringing together diverse stakeholders

- A complete communications strategy, with messaging customized to the audience and the medium.

- Fundraising, inclusive of large and small corporate and individual contributions.